Founding Product Designer, Refaq.ai – Mentorship platform tailored for GCC

Responsible for the full product design cycle-from market research and concept development to release and ongoing optimization.

• Developed the design of a platform leveraging AI across various scenarios to enhance the mentoring experience and created an effective matching mechanism for mentors and mentees, with a strong focus on simplicity, user-friendliness, and functionality. Designed the brand identity, user flows, and interface architecture, including prototypes, animations, and a scalable design system. Worked closely with the development team to ensure high-quality implementation.
• Designed a product presentation that helped attract valuable experts to the board of directors, as well as investors and key partners-including influencers and leading universities.

Senior UX/UI Designer, Softest Solutions (UAE) – IT consulting firm

Was responsible for all stages of UX/UI for internal web and mobile products, from research and hypothesis development to prototyping, testing, and final UI delivery.

• Developed concepts, branding, and interfaces for three services targeting the Arab market (microsite builder, QR code generator, Yellow Pages). Designed user flows, UX/UI, and a shared design library; implemented animations to enhance user experience.
• Redesigned the UX of the corporate WinTrade product: created a new mobile app design, adapted key features, and improved navigation and analytics for business users.

Senior UX/UI Designer, The Lab Holding (UAE) – investment holding company in technology, foodtech, and hospitality with a focus on startup development

• Designed four digital products end-to-end: from goal-setting and initial concepts to launch and post-release support as the sole product designer.
• Applied user research, empathy, and ideation to develop hypotheses and value propositions.
• Designed user flows and customer journey maps (CJMs), created prototypes, and conducted usability testing.
• Built a design library in Figma and developed interface animations in After Effects.

Senior Visual / Interaction Designer, VST (UAE) – IT company developing scalable web solutions for various industries

Solely designed and owned the full interface design process for the company’s internal products - from requirements gathering and prototype creation to final visual implementation and post-launch support.

Senior UX/UI Designer, OffGamers.com (Malaysia) – international digital products retailer

Independently led and executed the complete redesign of the customer-facing side of the marketplace - from user research and wireframing to visual design and close collaboration with developers through to successful launch.

Founder & Art Director, ANT Studio

• Founded and grew a web-studio, building and leading a multidisciplinary team of designers and developers.
• Attracted and managed client relationships, overseeing all business processes and serving as the main point of contact.
• Provided art direction across projects, ensuring high-quality creative output and aligning design with client goals.
• Managed project workflows from conception to delivery, balancing creative vision with operational efficiency.
• Successfully transformed the studio into a coworking space, which continues to operate to this day.

Freelancer, Front-end Developer / UI Designer

• Launched a freelance career in IT, independently mastering web development and UI design tools.
• Designed website interfaces in Photoshop, developed responsive layouts in HTML/CSS, and integrated designs into various content management systems (CMS).
• Delivered end-to-end website projects for clients, handling the full cycle from initial concept and visual design to front-end implementation and CMS setup.